Meet Coach Tomas, Nova’s bodybuilding and physique specialist, combining decades of expertise with a calm, focused coaching style that delivers serious, sustainable results.
His Credentials (PT Level 3, Life Coach qualified, 3 time Hyrox podium finisher)
His Core Promise (To Empower, Inspire and help you realise you are capable of more than you believe)
James, known as “Mr Competitive” around the retreat, brings serious experience and serious energy. With over eight years coaching in the fitness industry and a life-time of competing, James knows how to lead a room, push the pace, and keep things fun.
As he puts it, “I always joke it’s going to be hard, fast and fun — and that’s exactly how I coach.”
At Nova Fitness Retreat, you’ll find him leading high-intensity Hyrox prep, strength sessions, and group workouts that are as motivating as they are challenging. He brings structure, energy, and encouragement to every session — no matter your level.
From the UK fitness scene to Nova’s gym floor
James has completed 15 consecutive London Marathons, raised nearly £1/2m for Cancer Research and is currently training to achieve his latest goal of qualifying for the Hyrox World Championships.
As well as being passionate about physical performance James is a huge advocate of mindfulness and will be leading mindset workshops and meditations
That experience shaped his coaching style today: big energy, clear direction, and a deep understanding of what gets people results. He’s not just there to hype you up — he’s there to teach, support, and help you hit goals you didn’t think were possible.
Strength, support and a good time
Expect a coach who brings energy, structure, and support. Someone who pushes you to do more, but also knows how to have a laugh along the way.
Whether you're new to training, chasing a personal best, or deep in a Hyrox block, James meets you where you’re at and keeps you moving forward.
At Nova, he’s not just a trainer. He’s the energy in the room, the motivation in your corner, and the coach who makes the tough stuff worth it.
